We’ve spent our fair share of time in dispensaries, particularly in the last few months as California neared full legalization. Now that we’ve had some time to go over our notes, here are six musts to keep your dispensary competitive in 2018.
In the last couple of days, we’ve dropped in on a few dispensaries in San Jose, and have updates to the “Don’t be shitty” list. Take a look:
You’ve got great products and a top-notch staff, but how strong is your dispensary’s online presence compared to the strength of your physical location? Advertising can be tricky due to marijuana being illegal at the federal level, and many websites consider cannabis content to go against their terms of service.
You may know a bit about search engine optimization (SEO), but we’re not going to dive into keywords and analytics in this post. Check out this cannabis dispensary SEO guide if you’re looking for tips on how to increase your dispensary’s SEO ranking.
If you want to improve your store’s online footprint, or you’re not quite sure where you’re site’s showing up the Web, we have a few additional tips for boosting your dispensary’s online presence.