Women in Cannabis: Maya Elisabeth and Om Edibles

This story originally appeared on Caliva Weekly.

It’s a dark and rainy Wednesday morning in the East Bay, but inside the Om Edibles kitchen, Maya Elisabeth and her dedicated all-women crew are busy at work under bright lights. Continue reading “Women in Cannabis: Maya Elisabeth and Om Edibles”

Proper Marijuana Smoking Etiquette

This story originally appeared on Caliva Weekly.

Marijuana legalization in California has allowed cannabis enthusiasts to begin stepping into the light and away from the stigma and all the stereotypes. Smoking cannabis with friends isn’t a new type of social activity, but whether you’re a cannabis newbie or a seasoned smoker, a refresher on the rules of weed smoking never hurts.

Yes, there ARE weed smoking faux pas, but here’s how you can avoid them. The following rules have been sourced from cannabis smokers all over the country and selected specially for your education.

Rules for Smoking Joints and Pre-Rolls

  1. No bogarting.  Cannabis can make you chatty, but try to keep the circle moving.
  2. When in doubt, “puff puff pass” is always acceptable.
  3. If you see the joint begin to canoe, it’s your duty to stop it.

Rules for Smoking Pipes, Vapes and Bongs

  1. If you get “greens” – that is, the very first hit of a freshly packed bowl – only light a small portion of the bowl. Torching the whole thing means that no one else gets to taste those delicious terpenes. Don’t be selfish!
  2. When it’s your turn, only hit the pipe or bong once – hitting them twice is like double-dipping your chips in the salsa at a party. Just don’t do it. Vape etiquette varies – two pulls from a pen during a turn is often quite acceptable.
  3. Don’t pass an empty bowl. Let the next person know the bowl is getting close to the end if there’s not much left.
  4. Clear the bong. Don’t leave your smoke in there. You wouldn’t want to inhale someone’s stale leftovers, so don’t do it to anyone else.
  5. Don’t use another person’s lighter to stir the bowl. Paper clips do the job, or you can invest in a pipe tool.

Continue reading “Proper Marijuana Smoking Etiquette”

No Boys Allowed: The Vital Role of Female Cannabis Plants

This story originally appeared on Caliva Weekly.

We’re honoring women here at Caliva during the month of March, and what better woman to honor than Lady Cannabis? If you’ve ever smoked marijuana, you’re enjoying the fruit of a female’s labor – the flower, the buds, the good stuff with the THC and the terpenes – all of it comes from female cannabis plants. They alone create those sticky, resinous buds we all know and love.

In other words, in the cannabis realm, it’s a woman’s world and we all just live in it. Continue reading “No Boys Allowed: The Vital Role of Female Cannabis Plants”

California Cannabis: Edibles and Drinks and Tinctures, Oh My!

This story originally appeared on Caliva Weekly.

Maybe the iconic smell or cloud of smoke above your head isn’t your scene, or maybe you just want to be a bit more discreet with your cannabis consumption. Whatever the reason, the great news is: You’re no longer stuck with smelly joints or the calamity of spilled bong water. From mints to tinctures to sparkling pomegranate drinks, if you can dream it, clever cannabis entrepreneurs are making it a reality.

In other words, we’ve entered an awesome new world where you can have your cannabis and eat it too. Or drink it. Or drop it under your tongue. Ya dig? There are more ways than ever to smoke cannabis without actually smoking, and the choice is all yours. Continue reading “California Cannabis: Edibles and Drinks and Tinctures, Oh My!”

Why Cannabis Retailers Should Care about Voice Search in 2018

If you’re not thinking about how your dispensary or cannabis business can benefit from voice search in 2018, now’s the time to start. Why, you might ask, should I bother with optimizing my site and content for voice search? Excellent question.

It’s no secret that Google has been making a big push for folks to use its assistant, whether on their tablets/mobile phones or in their homes with Google Home. The search giant has also:

Facts about Voice Search1

  • Experts predict that by 2020, 50% of all searches will be voice searches.
  • 40% of adults now use voice search once per day
  • Nearly always on mobile and often focused locally: “Is there a dispensary near me?”
  • More conversational: “Where can I buy an eighth of Jack Herer?”
  • Tend to be longer than text searches

Voice Search and Local Search Are Linked

This article from Search Engine Journal also discusses tips to optimize for voice search – note their top suggestion is claiming your Google My Business listing, which also plays a role in how well you show up in local searches.

We talked about taking advantage of local search a while ago, and we want to emphasize its importance here again. Think about it: When you make a search on your phone, whether voice or text, you’re asked to share your location. Google uses that information to help give you the best search results based on where you are.

TIP: Google likes displaying aggregate review scores. You can encourage your customers to leave online reviews by offering a discount on their next purchase (check your state’s laws regarding discounts).


Mobile usage and voice searches are on the rise and will continue to factor in your website’s search engine rankings in 2018. Make sure your dispensary is taking advantage.

1Jeffs, M. “OK Google, Siri, Alexa, Cortana; Can you tell me some stats on voice search?” branded3.com/blog/google-voice-search-stats-growth-trends/. Accessed 7 Dec. 2017.

Six Musts to Keep Your Dispensary Competitive in 2018

We’ve spent our fair share of time in dispensaries, particularly in the last few months as California neared full legalization. Now that we’ve had some time to go over our notes, here are six musts to keep your dispensary competitive in 2018.

Continue reading “Six Musts to Keep Your Dispensary Competitive in 2018”

How to Avoid Being a Sh*tty Customer When Buying Cannabis: California First Weekend Edition

With any luck, you avoided being a shitty customer on Day 1 of legal recreational cannabis sales in California, and came home with a nice little green prize to celebrate – the staff at CaC sure did.

In the last couple of days, we’ve dropped in on a few dispensaries in San Jose, and have updates to the “Don’t be shitty” list. Take a look:

Continue reading “How to Avoid Being a Sh*tty Customer When Buying Cannabis: California First Weekend Edition”

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